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Our future |
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Luka Rajic
majority shareholder of Chocolats & Cacaos Favarger SA |
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Welcome to the world of Favarger chocolates!
Whether you are a chocolate lover, client, partner, journalist, seeking a professional career or just curious, we are delighted to welcome you to the online home of Favarger chocolates.
Our vision and business philosophy inspires all we do and we would like to share them with you.
Two centuries of passion
Founded in 1826, Favarger is one of the legendary Swiss chocolate pioneers. For two centuries, the Geneva families Foulquier and Favarger channelled all their passion for chocolate into creating unique products. Six generations invested their know-how into developing exceptional and prestigious recipes and put all their energy into protecting their business from economic and political risks. It is thanks to their passion and determination that we are able to taste these marvellous products today, including their famous pralines, Avelines.
Given the reputation of the Favarger brand and products, I couldn't possibly let this company become the victim of bad fortune.
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A marvellous meeting of interests
Having founded the Lura Company in Croatia in the early 90s, and developed it since, on the base of economic privatisation and the favourable post-war situation, into the leading dairy product supplier in the country, I retired from active management of the company. Still feeling the need to develop business ideas and commit myself to realising them, I could see myself neither taking early retirement nor contenting myself with heading the board of Lura. I was looking to invest in a high-class company in the food industry, with international activities, which I could help to develop.
So, when my advisers drew my attention to Favarger, I felt it was meant to be. This company, with its unique inherited knowledge, undoubtedly deserved to be saved. After a friendly agreement with the previous owners, I made the investments necessary to restore the company's fortunes. I must thank the Swiss and Geneva authorities for their help in realising this investment in the interest of preserving jobs and the local economy.
The thought that persuaded me to invest in Favarger was this: if the Favarger brand was no longer fully appreciated, if it was associated more with the past than the present and if its future was uncertain, it was essentially for lack of a development strategy. The products were of the same high quality as ever, but other key factors - marketing, sales and logistics - no longer corresponded to market demands. These will be the first things to be put right.
Favarger - manufacturer of top premium chocolates
Favarger has enormous potential for development, thanks to its traditional know-how and its excellent reputation. The brand should be restored to the position it deserves. Favarger chocolates are designed to evoke feelings of pleasure and satisfaction. The gift of a box of Favarger chocolates should be perceived as being as precious as a luxury accessory. When we have achieved this, chocolate lovers worldwide will be the brand's ambassadors.
The company's reorientation is progressing steadily. The new board of managers will soon be complete. A business plan for the next five years is being drawn up. Production technology will be improved and the main effort will be on innovation.
One of the key conditions to achieving our target is to make no compromises on product quality.
Fortunately, the existing Favarger equipment allows us to multiply our traditional production without making the slightest compromise on quality. Favarger has no intention of competing with the multinationals in terms of production volume. Favarger products have all the qualities necessary to develop in the niche market of top quality items, where the laws of quantity and size that govern the multinationals do not apply. The necessary investments being well within our reach, we can succeed.
With the aims now fixed, I like to give the specialists as much freedom as possible. The size of the company means we are very flexible to respond to market demands. I hope to surprise our partners with the speed in responding to their demands and in launching products. I believe that with Favarger's existing quality platform and with improved management, technological innovation and marketing, we will be able to make speedy advances that the market will then follow.
I hope you will take pleasure in discovering our company and our products!
Luka Rajic,
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